Pueblo Means Business Is:
Pueblo Means Business is an online platform that consolidates multiple processes including routing, plan review, permitting and inspections across Pueblo County. The Pueblo Means Business team operates out of the former Wells Fargo Building for in-person transactions, support and connections to business resources.
Pueblo Means Business Isn't:
- A place to apply for or pay sales tax
- A place to get a business license
How to Talk About Pueblo Means Business
One line tagline:
A one-stop-shop that connects businesses to processes and resources in a centralized online platform.
Overview Statement Describing the Pueblo Means Business Platform:
The Pueblo Means Business (PMB) online network is a centralized platform connecting applicants to a process guide, routing, plan review, permitting, inspection and other business resources.
Phrasing tips when referring to Pueblo Means Business:
For security purposes and to avoid confusion, do not disclose what systems (OpenGov and Camino) power the online platform. Use these terms internally to discuss the project but not publicly. Publicly, Pueblo Means Business consolidates processes and information in a single online platform.
Our Voice is carefully curated to communicate with our patrons, which results in Our Voice being divided into Primary and Secondary categories. Our Voice is Helpful (Primary), Confident and Straightforward (Secondary); and lives on a sliding scale that caters to the subject matter.
|Helpful||We should sound like someone who genuinely wants to help solve customer problems and take their burdens away.||- Give advice and guidelines|
- Gather and share necessary resources
- Give next steps and actionable insights
|- Be vague|
- Pass people off to someone else
- Position something unsolvable
- Add to someone’s problem
- Be adversarial
|Confident||We are experts in our field..||- Speak with authority|
- Introduce optimizations and improved methods
|- Express uncertainty|
- Present data and solutions without the evidence
- Speak passively
|Straightforward||For us, clarity comes through simplicity. We recognize we are experts communicating complicated systems like code to other people and are always direct and easy to understand.||- Communicate simple steps with clear action items and outcomes|
- Give the complete requirements at the beginning
|- Over complicate a process|
- Assume people know how and what to do
- Prevent return visits and unnecessary steps