This kit is here to connect you with resources for Pueblo Means Business. Whether you are meeting with partners or clients, working on a project, or presenting, you'll find what you need in this kit. In the following tabs, you'll find logos, sample content and language to get you started.
The Pueblo Means Business logo is a symbol of the core centralized processes within permitting, licenses and business growth.
Logo Use Terms:
The logo is intentionally positioned with the illustrations on top of the text, and it should not be altered in any way. We never crowd our logos and always give them room to breathe and stand out. The clear space around each logo should be a minimum of 100px. When placing a logo on a background, aim for a contrast ratio of 2.25:1 or higher to ensure readability. If the contrast is too low, adjust the background or choose a different one. Check color contrast here.
Things to Avoid When Using Our Logos
Pueblo Means Business Is:
Pueblo Means Business is an online platform that consolidates multiple processes including routing, plan review, permitting and inspections across Pueblo County. The Pueblo Means Business team operates out of the former Wells Fargo Building for in-person transactions, support and connections to business resources.
Pueblo Means Business Isn't:
One line tagline:
A one-stop-shop that connects businesses to processes and resources in a centralized online platform.
Overview Statement Describing the Pueblo Means Business Platform:
The Pueblo Means Business (PMB) online network is a centralized platform connecting applicants to a process guide, routing, plan review, permitting, inspection and other business resources.
Phrasing tips when referring to Pueblo Means Business:
For security purposes and to avoid confusion, do not disclose what systems (OpenGov and Camino) power the online platform. Use these terms internally to discuss the project but not publicly. Publicly, Pueblo Means Business consolidates processes and information in a single online platform.
Our Voice
Our Voice is carefully curated to communicate with our patrons, which results in Our Voice being divided into Primary and Secondary categories. Our Voice is Helpful (Primary), Confident and Straightforward (Secondary); and lives on a sliding scale that caters to the subject matter.
| Characteristic | Description | DO | Don't |
|---|---|---|---|
| Helpful | We should sound like someone who genuinely wants to help solve customer problems and take their burdens away. | - Give advice and guidelines - Gather and share necessary resources - Give next steps and actionable insights | - Be vague - Pass people off to someone else - Position something unsolvable - Add to someone’s problem - Be adversarial |
| Confident | We are experts in our field.. | - Speak with authority - Introduce optimizations and improved methods | - Express uncertainty - Present data and solutions without the evidence - Speak passively |
| Straightforward | For us, clarity comes through simplicity. We recognize we are experts communicating complicated systems like code to other people and are always direct and easy to understand. | - Communicate simple steps with clear action items and outcomes - Give the complete requirements at the beginning | - Over complicate a process - Assume people know how and what to do - Prevent return visits and unnecessary steps |
Pueblo Means Business is a collaborative initiative beween several local organizations including Pueblo County, the City of Pueblo, Pueblo Regional Building Department, public utility providers, Pueblo Economic Development Corp and others.
Avondale Water & Sanitation
Beulah Fire
Black Hills Electric
Blende Sanitation
CDOT
City of Pueblo Planning
City of Pueblo Public Works
City of Pueblo Stormwater
City of Pueblo Transportation
City of Pueblo Wastewater
Colorado City Metro District
Colorado Natural Gas
Fire Department
Mountain View Electric
Pueblo City Fire Department
Pueblo County Assessor
Pueblo County Planning
Pueblo County Roads and Bridges
Pueblo County Storm Water
Pueblo County Treasurer
Pueblo Department of Public Health
Pueblo Department of Public Health - Septic
Pueblo Regional Building Dept
Pueblo Regional Building Dept - Quick Issue
Pueblo Rural Fire
Pueblo Water
Pueblo West Community Development
Pueblo West Engineering
Pueblo West Fire
Pueblo West Water/Sewer
Rye Fire
Salt Creek Sanitation
San Isabel Electric
Southeast Power
St Charles Mesa Water
St. Charles Mesa Sanitation
Town of Boone
West Park Fire Dept
Xcel Energy
